We’ve been messing about on the river with Uber this week as we launched “Uber Punt” on the Cam to show the sheer range of options in the app

Team Uber launched Uber Boat on the River Cam this week, giving the public the chance to book a punting experience through the Uber app.

Mixing traditional 19th Century punts with modern technology, tourists and locals alike can enjoy a guided tour of the river in the blistering Bank Holiday sunshine.

The 40-minute boat rides – a bargain at £10 per go – are bookable within a one mile radius of the departure dock, which includes Cambridge City Centre, St John’s College and Fitzwilliam Museum.

Uber teamed up with a local punting company to make sure the tour was completely authentic, and all money raised from the activity goes to charity.

The temporary addition of boats to the app serves to showcase the range of transport options now available on the app, from cars to Pool to JUMP e-bikes to public buses and trains… and of course the chance to have a bit of fun in the summer sun.

The team smashed in the coverage, with print pieces in the i, Daily Mail and Daily Express and hits on the Daily Mirror, Evening Standard, Metro, Daily Mail, Cambridge News, Trusted Reviews and m-oar!