We’ve been launching adidas’ first ever digital festival to bring the Creators Club to life

The team has been helping adidas launch Creators Club Week, the first-ever seven-day digital festival for members of their free-to-join Creators Club – a loyalty program rewarding millions of consumers across the world.

Over the course of the week, adidas dropped its biggest ever range of exclusive and limited-edition shoes, with more than 70 new designs making their debut. Safe to say the team could now handle a day on the adidas shop floor.

Highlights included a talk with Karlie Kloss and James Carnes from adidas to launch the next chapter of the revolutionary UltraBOOST DNA LOOP – an adidas running shoe created from 100% recyclable TPU and using zero glue. For the first public trial ever, 1,500 Creators Club members around the world will take part in a 21-week digital experience through the adidas app, ahead of the full commercial release of the ‘Made to be Remade’ franchise in 2021.

If that wasn’t enough to convince you to sign up, the festival also saw exclusive content and drops from footballer Paul Pogba, innovative young designer Paolina Russo and songwriter Pusha T.

Throughout the week, the team were selling-in not only the festival announcement, but a variety of shoe drops too. As well as securing coverage on numerous fashion and sustainability trades, they landed standout pieces on British Vogue, HYPEBAE, Campaign and Dezeen.