We’ve been having a world of fun promoting Airbnb’s “Most Wishlisted” across the UK and announcing that the winner is … a pigsty
As the UK gears up for a summer of staycations, the Airbnb team aptly revealed its top 21 most wishlisted homes by Brits for 2021, in which a luxury “Pigsty” listing in Winchester cleaned up and stole the top spot.
Now that’s a place where you can really get back to Mother Nature…
From Kent to Cumbria, unsurprisingly, the rest of the list was entirely made up of UK properties – with rural retreats dominating this year’s most wishlisted on Airbnb. Dreamy!
With many people pining to escape their living room, the story went down a treat with media.
We secured widespread coverage across national titles, such as Daily Mirror, Metro and Daily Telegraph, consumer lifestyle media, with hits on Stylist, Refinery29 and Marie Claire, and a whole raft of regional coverage.
Staycations never looked so good.