We’ve been building a post-apocalyptic Earth to woo the influencers and media … and help Bethesda launch DOOM Eternal

We’ve been helping Bethesda get ready for the launch of DOOM Eternal later this year. DOOM Eternal, the eagerly-anticipated sequel to 2016’s award-winning DOOM, is set to be one of the biggest gaming releases of 2020 and we recently hosted 42 journalists and creators at an exclusive hands-on preview of the game.

Our journalists and content creators took on the role of the fear-inducing DOOM Slayer, who has returned to find that Earth has suffered a demonic invasion of epic proportions. Equipped with an advanced Praetor Suit featuring a shoulder-mounted flamethrower and a retractable wrist-mounted DOOM Blade, the DOOM Slayer is faster, stronger and more versatile than ever before. In a venue dressed to resemble a post-apocalyptic Earth, our attendees embarked on an adrenaline-pumping bid to survive, facing off against an array of vicious demons, battling a combination of returning favourites as well as new species exclusive to DOOM Eternal. Against hordes of otherworldly enemies each armed with their own unique attacks, journalists and creators were kept on their toes as they battled their way through awe-inspiring locations, inflicting wince-inducing ‘Glory Kills’ on the unfortunate adversaries.

As the embargo lifted, we’ve seen coverage of epic proportions across national and lifestyle press including Daily Mirror, Daily Star, Metro, UniLAD, Trusted Reviews and TechRadar to name just a few. It’s not all DOOM and gloom…