We got into the romantic “spirit” with a cheeky little campaign for Cineworld as we offered “Ghost screenings” to create “Valentine’s Clay”

We’ve been helping the fine folk at Cineworld out with our latest campaign …

So it was that this Valentine’s Day we got into the “spirit” by recreating the famous pottery scene from the movie Ghost at Cineworld cinemas across the UK.

The simple schtick was that we were offering loved-up couples who’d booked ViP tickets to screenings of the classic 1990 film the chance to get behind the wheel, just like Demi Moore and Patrick Swayze.

One hilarious – and quite messy – photoshoot later, we pitched the experience to press, emphasising the ViP offering of a three-course Valentine’s meal, luxury seats, a private bar and – of course – the chance to sculpt some wet clay. What else would you want to do with your loved one on 14 February, afterall?

In a true media-love in, 92 pieces of coverage appeared, including Time Out, Metro, Daily Star, STYLIST, The Yorkshire Post and The Scotsman.

Because why have a Valentine’s Day when you can have a Valentine’s Clay?