truTV Launch Party For A Larger Than Life New TV Channel

This week we’ve been larger-than-lifing it with a tru-ly cracking launch

The week has been an eventful one. Quite literally in this case, it’s been full of one event in particular – the bash we threw to mark the arrival on British shores of the larger-than-life telly channel that is truTV.

The latest addition to the Turner Boradcast stable of channels (which includes Cartoon Network and Boomerang), truTV is an opportunity to “laugh at dumb Americans” as party host Conan O’Brien put it.

With a line up of shows that includes Conan himself, Redneck Island, Hardcore Pawn Chicago, Killer Karaoke and the awesome Fear Factor, brining all those shows together in one adrenalin fuelled, celebrity packed launch party seemed the only route to us.

So it was that, complete with Redneck staff, Bitchin Sista arm wrestling, tattoo parlour and bucking bronco we welcomed around 200 media, 200 ad buyers and over 50 famous faces to Brick Lane – with a guest appearance from Amy Willerton’s sideboob upstaging Lauren Pope, Cheska, Louise Thompson, Laura Whitmore and even an appearance from Dynamo.

As you might expect the coverage has bee rolling in all day. Daily Mail (here and here), Daily Mirror 3am (here and here), Daily Star, Reveal (here and here), OK, HeatWorld, Holy Moly, Radio Times (here and here), NOW, HuffPo … with those just some of the highlights.

Leading to its Monday launch (Freeview Channel 68 if you’re interested), truTV really is the talk of the town.

And that doesn’t event begin to include the talent-based stuff we’ve landed thanks to a gruelling two day marathon of interviews with Conan himself – of which more at a later date.