/
/
A zoom with a view: we get our feet wet to help show off Sony’s cameras to the lifestyle media
Art_Lake_3-copy
22nd July 2014

A zoom with a view: we get our feet wet to help show off Sony’s cameras to the lifestyle media

This week we got our feet wet to demonstrate Sony’s new super zoom HX400 and HX60V cameras to the consumer lifestyle press.

Working with “Where’s Wally?” creator Martin Hanford, we made the world’s first off-shore art gallery – an exhibition that appeared to float on a London lake.

Safely situated on the shore, media and the public alike were encouraged to find Wally through the powerful Sony lenses – using the zoom to get an up-close and personal perspective on the images that lay 10 or 20 metres away from them in the middle of the lake.

While giving key media a hands on experience with the new camera we also managed to generate news from the fact that the public were competing to spot the man in stripes.

The ultimate treasure hunt made picture of the day in The Guardian and HuffPo, while we got cracking write-ups in the likes of the Daily Star, GadgetsBoyMSNTime Out, Stuff, Mail OnlineTrendhunter, Yahoo!, WJLondon and whole host of photography press.

We’re also expecting new reviews (for cameras that have already launched) in the likes of the Daily Star, Metro, Evening Standard, Shortlist,  The Sun,  MSN Tech and Askmen.com, amongst others.

Art_Lake_7 copy

Art_Lake_4 copy

suncase
To help O2 customers avoid getting "burnt" by roaming costs this summer, we created the phone accessory of the season …
euic
The team has been helping Pokémon with its annual Europe International Championships hosting 10,000 people at ExCeL
o2crafty
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud
coh
To help launch Company of Heroes 3 on console, the SEGA team set SAS: Who Dares Wins star Jay Morton one final mission ...

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.