The team has been working with Lick and CALM to help the brand create its first-of-its-kind mindful wallpaper complete with soothing Lick tones …
Over the last few months the Lick team have been busy locking in an amazing partnership between the home decor brand and the suicide prevention charity CALM.
To announce the ongoing partnership Lick has launched a first-of-its-kind Mindful Wallpaper, complete with a calming paint palette to soothe and relax you at home.
As research revealed that over a third of Brits (35%) are more anxious now than before the pandemic, with 60% saying their mood is impacted by their environment in the post-pandemic world, Lick and CALM wanted to release a biophilic inspired wallpaper that’ll help everyone to destress at home.
For those looking to get creative with decorating, this wallpaper has been inspired by the lockdown obsession “paint by numbers” providing a beautiful, simplistic design that can be painted in the colours of your choosing. Although, Lick’s Director of Interior Design and Colour Psychologist, Tash Bradley, has made picking the colours even easier by curating a calming palette featuring six of Lick’s most soothing shades.
And the best bit … 100% of profits from the Mindful 01 wallpaper sales will be going to CALM.
The announcement received the coverage it deserved with fantastic pieces landing on House Beautiful, Ideal Home, Evening Standard and Prima … to name but a few.