The Royal Mint team has been at it again, waking up to more national print coverage than you can shake a stick at this morning …

The Royal Mint team has been at it again this morning as we launched the latest range of Beatrix Potter coins.

Four coins – featuring The Taylor of Gloucester, Peter Rabbit, Mrs Tittlemouse and Flopsy Bunny – have just gone on sale via The Royal Mint website.

With a story this good, we were never going to over-egg the pudding when it came to assets. So we worked with the lovely people at the V&A to access their archive of original books and illustrations for a quick photoshoot and off we went.

The rewards have been ample.

Print pieces across The Guardian, The Times, Metro, CITY AM, Daily Mail, The Sun and I Paper. Alongside a raft of phenomenal online coverage including the BBC, Evening Standard, The Times, Daily Express, Daily Mail, Herald, iNews and dozens of regional titles.