The Nissin Noodle Mop shows that a spot of creative thinking and a clever visual can do wonders with a brand sponsorship

What can we really say about the genius Nissin Noodle Mop?

The mop was unveiled during the Japanese Basketball Association’s Winter Cup, where spectators were transfixed by the mops cleaning the court during the games, but then devastated to find out that they were not commercially available.

It’s a great example of how to elevate a sponsorship opportunity into a coverage driver by using surreal visuals—the tiny remote-control Volkswagen from the Euros being another excellent example.

The team are wracking their brains thinking about which of our clients we can transform into appliances.

Watch this space!

This was taken from Curio: a curation of wonder and weirdness. You can read the whole thing here.