The Design Museum has opened its first-ever football exhibition, and we’ve scored a whole host of coverage for the launch
This month, the team has been supporting the Design Museum to build excitement and ticket sales for its brand-new football exhibition; Football: Designing the Beautiful Game.
The exhibition showcases the ways in which design has shaped the world’s most popular sport and is the first major exhibition that explores the story behind football. From the master-planning of the world’s most iconic stadiums and the innovative technology used in today’s kits, to the graphic design of team badges and the phenomenon of football gaming, the space will provide visitors with an insight into the history of the world’s most loved game.
To drive anticipation prior to tickets going on sale, we brought together Arsenal legend Ray Parlour, and five-time world champion freestyler, Andrew Henderson, to answer how football kit from the past would fare against today’s modern designs, in a series of challenges.
The content landed across our talent’s social platforms, The Sun, Metro.co.uk and 27 of ReachPLC’s regional titles.
The week of launch we distributed our listings announcement and hosted over 45 media titles at the exhibition preview, offering guests a chance to see the space and artefacts before it opened to the public. VIP visitors were also offered the chance to interview the exhibition’s curator, Eleanor Watson, and Tim Marlow, Chief Executive and Director of the Design Museum.
The combined media moments saw the team secure over 100 pieces of coverage (and counting), including interviews with Ray Parlour on Daily Express and Daily Star, some stellar listings pieces on Evening Standard, TimeOut and Shortlist, in addition to some amazing broadcast interviews on London Live and talkSport.
Those wanting to nab some tickets can find them here, until the exhibition closes on 29th August.