The “Book of Dreams” is back this Christmas as the Argos team helps spread some much-needed festive cheer…
Christmas is set to be a little different this year, but the team has been working hard to kickstart the celebrations by helping Argos unveil their magical festive advert.
Set to the sound of Gary Barlow’s latest hit single “Incredible”, dampened spirits were lifted by the advert, complete with the usual glittering trimmings you’d expect from the retailer.
Stars of the show – Lucy and Daisy – won over the hearts (and journalists) of the nation and held a tear-jerking Christmas performance to an audience of their proud parents. After circling a magic set in Argos’s whopping “Book of Dreams” Christmas gift guide, the girls pulled-off a series of eye-catching tricks that get more impressive as the show goes on. (Disclaimer: an adorable dachshund is thrown in for good measure).
First out of the gate yet again, this year’s ad amassed coverage across a range of nationals, including Mail Online, Metro, Daily Mirror, The Sun, Daily Express and iNews, not to mention print pieces in The i, Sunday Express and a double-page spread in The Observer.
Accompanying the national hits was a spread of consumer and trade pieces from the likes of House Beautiful, Stylist, Campaign, The Drum, Marketing Week and Retail Gazette. All topped off with a regional syndication taking the advert launch to 60+ pieces… not a bad way to kick-off the festive period.
Scroll down for heartwarming feels…