That was the night that was as we went to the PR Week Awards with low expectations but returned with four trophies to add to the cabinet
There are plenty of awards shows in the PR industry these days and we’ve won our fair share (many would say more than our fair share) of trophies.
However, the place we always hope to win is at the PR Week Awards – they’re the toughest, the biggest and the one that people take notice of, generally speaking.
So it was with considerable pride that we came home from last night’s extravaganza with no fewer than four PR Week gongs, as well as a Highly Commended.
The Virgin Trains team kicked off proceedings with a Highly Commended #Traindeer campaign, a delightful surprise for all of us.
We bagged Best Campaign in Financial Services for our Hands, Sands and Wristbands work for Barclaycard, which saw off stiff competition from work by others that we’ve admired a lot as we’ve watched it take the media by storm.
The HTC team was once again rewarded as the #phonies activity scooped Best Campaign in Technology – with a load of photos taken on Carnaby Street managed to top the launch of the Playstation 4 and Vodafone’s “thirty years since the world’s first mobile call” (which is a Cannes Lion winner, so we didn’t think we had a cat’s chance …).
Then the Big Bang Science and Engineering Fair team came away with the trophy for Best Public Sector Campaign, this time seeing off Sport England’s brilliant “This Girl Can”. Just rewards for the team who slaved endlessly on a whole series of stories that saw us “show rather than tell” to get young people into STEM subjects.
Finally, the infamous Airbnb Floating House picked up its first piece of silverware for Best Campaign in Culture, Media, Sport and Travel seeing off the magnificent Sky Polar Bear (a campaign which was justly crowned campaign of the year in the end).
A remarkable, probably never to be repeated night out for the whole team and one that we won’t forget for a very, very long time …