George Costi

Associate Director

George joined Hope&Glory in July 2019 after nearly a decade working across a variety of gaming, tech and sports brands such as Activision, Electronic Arts, PlayStation, Square Enix, HONOR (Huawei), McDonald’s football sponsorship and Under Armour.

At Hope&Glory, he leads a diverse portfolio of accounts that includes Bethesda, DeNA, O2 and StubHub.Infamous around the office for his terrible taste in movies (if The Rock stars in it or Michael Bay directed it then it’s pretty much an instant-classic in his eyes!), he’s also a lifelong (and therefore long-suffering) Gooner and massive fan of pro wrasslin’.

Hope&Glory’s resident Imelda Marcos-wannabe, George can often be found shopping for trainers he definitely doesn’t need or have room for…!