Adam Mack

Strategy & Insight Director

Adam has been Hope&Glory’s consultant strategy director since 2019, having previously led strategy at Freuds and Weber Shandwick for 11 years. He has worked across sectors on clients ranging from UNICEF and Unilever to the Cabinet Office and PepsiCo. He’s proudest of the UNICEF Emergency Lessons work he did educating Europe’s youth on the plight of children in war and disaster zones. His passion for behavioural science led to the Sabre Award-winning “Science of Engagement” project. He is currently supporting our strategic work with the likes of Tourism Australia, Facebook and Guinness. Adam’s baldness pre-dates his fathering of two under-eights but his grey hairs do not.