Sharing other people’s nice ideas … Kit Kat Australia’s “final fifty” project

This idea just really appealed to us.

Apart from anything else, it’s an utterly random thought. Yet like some of the best, it makes total sense when you see it in reality.

The back story is that Kit Kat in Australia wanted to do something to mark the departure of their White Chocolate limited edition – making something “temporary last forever”.

What better, they thought, than to get an artist to melt a load of them down and paint a picture or fifty with the final fifty bars – which punters were then given to keep hold of?

Which is exactly what they did.

And very lovely they are too.

The shots are on the read more link below. And there’s a customary “making of” here …