Pimkie snaps real people’s colours to tell you what to wear across European cities

Just thought that this was cute. I hadn’t seen it and so I thought that it was worth sharing around the place.

Pimkie, that iconic European fashion label, has come up with a cracking little app that will “forecast” colours in three major cities (Paris, Milan and Antwerp – how Anterwerp got into that list, the lord alone knows).

It scans people in fashionable areas and logs the accent colours that they’re wearing to show you which are “on trend” in each different destination.

Cute. Pointless of course. But cute.