02
Mar
2014
Our “stunt of the week” nomination goes to the people behind this DHL prank …
Love this: DHL gets UPS and FedEx delivery men to advertise them …
Apparently it came from a non-DHL agency who ran an internal competition amongst their creative teams, rather than the brand itself.
Which smells more than mildly fishy, but is also a great way for the brand to use some cheek while at the same time distancing itself from any fallout …