Nike makes it count for the Mexicans who bid the Kilometres they run …

Thought that this was an absolute cracker of an idea, to be honest.

Nike in Mexico came up with the idea that, instead of bidding with dollars (or pesos or whatever), users of Nike Plus should be able to big in auctions with the miles that they run. Or kilometers as they’ve gone metric and use the American spelling of the word. What a cracking idea, I thought …