Maximum cuteness (of idea and content) as Pedigree creates “we pay, you view” YouTube film of fluffy pooches

This is probably the cutest idea we’ve seen this week.

Top and bottom, you watch a film full of really cute dogs and Pedigree will donate the money it makes from the YouTube ads to a dog adoption charity.

Simple idea, well executed. Love it.

So watch this, go “ahhhhhh …” and see cash go to a worthwhile cause.