The viral moment for exhausted parents everywhere was squarely focused on the ingenious solutions that often emerge from the daily challenges of raising small humans.
In this case, the Tommee Tippee Stayput Pocket takes Hailey Bieber’s silicone phone case, designed with a specific slot on the back that perfectly fits Rhode’s popular Peptide Lip Treatment and applies it to the problems faced by new parents.
Featuring an integrated dummy holder and a fully compatible 0-6m Ultra-light StayPut Soother, with a plastic microwave case specifically for sterilising the pocket and soother together.
Initially conceived as a clever attachment for highchairs, designed to catch errant food and minimise mealtime mess, the Stayput Pocket’s arrival on the back of busy parents’ mobiles has raised eyebrows and smiles.
It offers a truly useful product that taps into that universal truth parents are party to: very quickly forgetting things that become of vital importance as a baby-based tantrum erupts miles away from home.
Smart, fun, and intentionally disruptive, it’s a testament to the ever-present power of a simple solution to a genuine problem, tapping into a real audience need.
