Ahead of its latest adidas Football collaboration, Kith delivered some rather striking content inspired by iconic football cities.
A series of videos teased the collection: a freestyler performed kick-ups on a London tube platform; a temporary pitch at NYC’s Grand Central Station invited passers-by to win trainers via penalty kicks; and Brazilian legend Kaka starred in the final clip, using his skills to unveil a welcome sign.
This impressive rollout reflects Kith founder Ronnie Fieg’s genuine passion for football despite his Queens upbringing. This authenticity shines through in both the collection and its launch.
The collection features “On-Field”, “Outerwear” and “Tracksuit” sets inspired by historic national team kits from Argentina, England and Italy, boasting specially designed logos.
The sophisticated video and still content accompanying the drop reinforce its position right at the intersection of football and luxury, highlighting the unique appeal of this collaboration. Fabulous.
