Just tattoo of us … Greggs celebrates creative duo (and super-fans) who have tattooed the iconic sausage rolls onto their customers’ legs

We thought we’d seen it all …

Until we met Beth, a tattoo artist apprentice from Liverpool who recently cemented her love for Greggs’ Vegan Sausage Roll by having the iconic snack tattooed on her leg.

Yup, you heard us right.

Beth and her boss Rachel were both working a shift at the Bold as Brass Tattoo Company in Liverpool when Beth agreed to let Rachel work her magic and create her latest design in homage to her love for the Vegan Sausage Roll on her left calf.

The tattoo was an instant hit with Rachel’s followers on Instagram with a post showcasing the finished design racking up 4.5k likes and over 700k views on TikTok.

Being an opportunity we obviously couldn’t let lie, we pulled together a reactive pitch and sold the ultimate mega-fan story to the media securing some fab coverage in the process…

Stellar coverage landed with BBC News, Daily Mail, Daily Mirror, Independent, Daily Star, Unilad, The Tab, and the Liverpool Echo to name a few, which just goes to show what we always knew to be true: Greggs is for life, not just for lunchtime.