If you want homeless people to stand out … swap them with some homed people

Here’s a cracking little campaign … or stunt I guess … from homelessness charity The Passage.

The campaign is a cracking idea. I think.

Let’s face it, homeless people looking to raise a few quid on a concourse have become pretty much invisible these days. So to get people to take some notice of them, the NGO got some non-homeless people to stand in their place with relevant placards that deliver the message and get some stand out.

Well it’s got me talking at the very least. More pics on the Read More link below …