HTC paints the town to launch new Champagne Gold version of its iconic HTC One handset

We wanted a quick and easy way of getting some cracking coverage to support the launch of the HTC One in Champagne Gold.

What better, we thought, than to bring a spot of Dick Whittington and pantomime to life for real by paving a street with gold?

So it was that we (the H&G team and the good folk of Helix3D) headed to Shad Thames to do just that – with a quarter mile stretch of London street turned into a riot of precious metal shades.

The pics (with thanks to the fine photographic work of Dan Lynch) made across the Guardian, METRO, Daily Mail, TrendHunter, Who’s Jack, ShineSquad, ShinyShiny, GoMo … And a host of others besides.

The handset launch itself also did pretty well, with over 50 pieces of coverage everywhere from T3 and Pocket-Lint to Engadget and Gizmodo to Mashable, the Independent, the Evening Standard and the Daily Mail.