HTC heads straight for the obvious answer when it comes to promoting the RE Camera … Edinburgh Zoo proving the perfect partner

It’s been a day of formidable coverage for the HTC team here at Hope&Glory.

Having come up with the idea a month or so ago of handing some HTC RE Cameras to the animals (and their handlers) at Edinburgh Zoo, we got our shots back last week and it’s been all systems go making sure that the shots were to be seen just about everywhere during today.

The fact that we decided to hold the story until Australia Day, knowing that we had a couple of Koala shots in our armoury, was also no coincidence.

First up, a more-or-less clean sweep of the Scottish media with The ScotsmanHerald, Press & Journal, Edinburgh Evening News, STV and Daily Record all getting involved with the fun.

Then came the UK nationals, with the Daily Star, Daily Mirror, METRO, Independent, Daily Express and Daily Telegraph all getting involved. All of them – we’re pleased (and relieved) to report – mentioning the fact that the shots were taken on the HTC RE.

Oh, and there were some other bits and bobs, including Heat, Digital Spy, Huffington Post, T3 and Reveal (bless Reveal) …

Some lovely work. And some lovely shots. So for those who can’t be bothered to click the links, here are some animal expREssions …