How the truTV team has been banging in hundreds of pieces of coverage and scored again with a belter today …

Those of us in the office with a penchant for all things celebrity were thrilled to find out we would be working with client truTV on promoting their programme Conan – one of the legendary late night US talk shows, hosted by Emmy-award winning Conan O’Brien.

Since summer last year, we’ve been successfully pitching out content from the show – made easier with some of the brilliant quotes that Conan coaxes out of his guests … such as Ashton Kutcher’s inspiration for daughter Wyatt’s name, Justin Theroux’s proposal to Jennifer Aniston and Orlando Bloom’s desire to create a “special” version of The Hobbit.

So Kim Kardashian unveiling her Superbowl ad on the show last night was the stuff that showbiz dreams are made of, with the coverage to match. The team hit the phones this morning to ensure it was on everyone’s radar, resulting in an awesome range of coverage including the IndependentDaily Mail, Daily Mirror, Reveal, Cosmopolitan and OK.