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Helping a retail giant go small … we’ve been launching IKEA’s dolls house range

Sometimes, when you’re a press office agency, it’s really a question of using your nose to spot a story, all too often tucked away in a new range catalogue that catches the eye.

And that’s just what happened this week with our (still relatively new) client, IKEA.

We were browsing the August launches press materials and spotted Huset (Swedish for “the House” if you’re interested).

Perfect, miniaturised reproductions of some of IKEA’s most iconic pieces of furniture ideal for the girl (or boy) who wants some contemporary design in their doll’s house and is ready to (as the legend had it many moons ago) chuck out the chintz.

A quick photoshoot later and the piece above was the result. Page 3, METRO (with thanks to James’ daughter for modelling the range (you can see the piece here)

Done. And done.

But we also snagged some crackers in The Independent, The Guardian and MailOnline as well as a crop of others including RYOT, Curbed, Dezeen, DesignTaxi, TrendHunter and the lovely folk at PSFK picked it up too.

More to come on that front. But we’re chuffed so far.