Heineken in Italy pulls off a top quality fan prank to support its Champions League sponsorship 

Some abundantly excellent work from the fine folks at Heineken, who’ve managed to pull off a hidden cameras, prank-the-football-fan film … that is actually good. 

Credit has to be given for the fact that the subject of the film does his thing flawlessly. And above all is the guy who think he’s pulling the fast one. 

From perfect timing to spot on brand denouement, it’s one of the best examples of this sort of brand pranking we’ve seen for a very long time …