Getting in “touch” with our rugby side as we launch a new tour as part of O2’s rugby sponsorship …

Last week we launched the biggest ever campaign to get England playing Touch Rugby.

To get men and women playing the most socialable game in the world we took over The Truman Brewery and unveiled the rugby equivalent of the Harlem Globtrotters, The Untouchables …

Armed with Strictly Come Dancing’s Flavia Cacace and England Rugby players Mike Brown, Brad Barritt and Alex Goode we announced the O2 Touch tour of the UK in style.

The Times, Metro, Daily Mail, Daily Telegraph,  Daily Express, SKY Sports and BBC Breakfast were just a few who covered the event.

BBC Breakfast even found time to send down their action man, Mike Bushell to have a crack at Touch while he visited us …

Next stop, post-launch, we’re now heading off to spread the O2 Touch word as we take The Untouchables to 11 cities around the country over the course of the next couple of months, so expect to see a lot more of them as the campaigns rolls out …