Deck the halls with…unicorns, mermaids and llamas?! Team Amex revealed Christmas is getting a millennial makeover for 2018, as tinsel and baubles are out and dinosaurs and flamingos are in…

With Small Business Saturday falling on December 1st this year, which is also the day Brits start decorating for Christmas, the American Express team spotted an opportunity to tap into a trend that got everyone talking – millennial Christmas decorations.

Research found that Brits are eschewing traditional ornaments this year in favour of more modern alternatives, including a range of real and mythical animals ranging from llamas to mermaids.

Cue a front page of the Daily Star claiming that “snowflakes” are ruining Christmas, two separate pieces on Mail Online, Sun Online, The Independent, a Standard Pic of the Day and many more.

Presenters also took to the airwaves to discuss the trend, sparking conversation on Talk Radio, LBC and the Jeremy Vine Show.