Creating some Easter fun for Virgin Active as we unleashed on the world the pun that everyone else had missed

For some reason no fitness brand has ever done the most obvious “let’s use some really cute animals to make a pretty boring acquisition offer interesting”. We couldn’t work out why.

But that wasn’t an issue we pondered too long. We got on and made this little film for Virgin Active instead.

Top and bottom, the brief was to get some talkability for the brand’s Easter offer that offered free passes over the long weekend. So, capitalising on both the cracking pun and the association between Easter and rabbits, we made the little film below.

So far, ballpark 1,000,000 views thanks to totally organic Facebook views and media views on titles including Daily Telegraph, Daily Mirror, METRO, Reveal, and ABC News.

Fun times.


We have an EGGcellent idea for your Easter Weekend…(sorry, we couldn’t help ourselves!) #gymbunny

Posted by Virgin Active UK on Wednesday, March 23, 2016