Creating and launching the world’s “Ultimate Deckchair” for holiday autos

This week we spent a lovely couple of fun filled days beside the seaside, putting the fun into car hire with the launch of the “Ultimate Deckchair” for the lovely folk at Holiday Autos on Brighton beach.

Helping to elevate their “Happy Holidays” campaign, we created, built and deployed the most technologically advanced bit of kit for the most committed lover of the sun.

Fully driveable, roadworthy and taxed-up – drivers can quickly find the perfect spot on the beach without lifting a finger, whilst keeping cool in the shade courtesy of the on-board GPS solar-tracking parasol and refrigerated slushy machine. Retractable towels, sun-cream, drinks and book holders provide the user with everything at arm’s length, where as a stereo system and built-in sandpit feature all the trappings of the seaside wherever the location.

A few snaps, some video and a couple of ice-creams later and we’ve already bagged pieces on the Daily Mail, The Express, Daily Telegraph, Yahoo!, MSN, Aol., Huffington Post and ITN so far – and  it won’t be long until we hit the open road and take the eager German sunbathers on at their own game.

Here’s the whole thing in action …