Come train on the rails as Virgin Active meets Virgin Trains in an April Fool’s stunt … meet the “gym coach: so you can train on the train”
The first day of April is either PR heaven or PR hell depending on your perspective – and where you come out converge wise at the end of the day of course!
Happily, our story for Virgin Trains and Virgin Active (yep, a client double-whammy there) was one that made the cut and so it was a pretty top day for both teams, all in all.
Launching the “Gym Coach” apparently so that people could train on the train simply required a spot of digital imagery and the whole thing was ready to roll there and then.
So a splendid day of coverage – alongside our work for Barclaycard, proof that we really are some of the biggest fools in the industry.