Cockburn’s has been bringing some Christmas spirit to Brits with the Big Night In
As the nation’s favourite port, Cockburn’s is a brand that brings people together at Christmas. But how to do that when we’re in the midst of a global pandemic? By launching a virtual ‘Big Night In’, of course!
Cockburn’s Port announced they’re giving people the chance to win hampers full of delectable goodies including a bottle of Cockburn’s Special Reserve.
To amplify the story editorially, we looked into the traditions that Brits usually hate but which they’re going to miss this year thanks to a socially distanced Christmas.
The report revealed that bickering over Christmas dinner, fighting over the TV remote and the stress of the last-minute dash to the shops rank among the ‘family traditions’ Brits will miss most this year.
The news of the research story was picked up nationally with the team landing stellar pieces in The Daily Star, Mirror Online and Express Online as well as hitting the Reach PLC newswire and achieving 37 regional hits.