The Royal Mint has been a Hope&Glory client since early 2013 and we’ve been busy ever since. Our focus has been turning The Royal Mint into a consumer brand in the UK consciousness and we’re helping create a narrative that tells of its 1,000-year history while demonstrating its enduring relevance in the twenty first century. Encouraging people to collect coins from change as a marker of British cultural history has seen us deliver stories of the “rarest coin in Britain”, the “unseen effigy” of Edward VIII and the enduring appeal of Olympic coins. We had the great honour of unveiling the fifth effigy of the Queen to appear on British coinage, working with the National Portrait Gallery to show the portraits, displaying the evolution of the effigy from 1953. As you’d expect, results were spectacular with a clean sweep of the nationals, including the front page of The Guardian.