We have worked with the lovely folk at Center Parcs since early 2016, helping them communicate a message of family and togetherness as well as overcoming some of the misconceptions about the brand. Our work has covered everything from photographing the release of hedgehogs into Woburn Forest to finding the nation’s most impressive garden treehouse to celebrate new accommodation in Elveden Forest. More recently we looked at the issue of free time for families, and through a piece of research discovered the nation’s children only have 1 hour 29 minutes a day of free time. So, Center Parcs teamed up with a child psychology expert to figure out just how much free time children should have. With a lot of research and report writing, the Recommended Daily Allowance (RDA) for Free Time was born, and incredible print, online and broadcast coverage soon followed.