American Express

We have worked with American Express since 2015 promoting a plethora of other American Express products and services as well as Small Business Saturday and the Shop Small campaign, which aims to highlight the vital role that small shops play across the country. Last year we celebrated man’s best friend and the all-important Pooch Pound, highlighted the importance of customer loyalty by looking at how far we would travel for our favourite small shops, and tapped into the power of Instagram to communicate our message. Our work with American Express has delivered over 2,500 pieces of coverage, but most importantly, consumer spend in small shops on Small Business Saturday has risen to £623 million (from £546 million) following our campaign in year one again to £717 million in 2016. Not only has this been a massive for the brand and the coverage generated, it has made a tangible difference to the way people shop.