04
Oct
2012
Alzheimer’s Society wipes people’s Facebook memories for a day to show the impact of the disease
Thought that this was a gem …
By agreeing to use an app that promised to give Facebook users a taste of the impact of Alzheimer’s Disease, those who signed up found that their timelines were wiped to reveal a simple message: “Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality”.
That’s just very clever. I thought.