An outrageous result this one – as we swept at the Creative Moment Awards 2024.
There was a win – for Best Reactive Campaign – for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X.
Meantime, one of most-successful campaigns on this year’s shortlists is our work for Trainline, partnering them with Missing People to deliver alerts direct into the app. There’re lots of reasons why we’re really rather proud of it. Not least that we’d helped ten families reunite as a result of the campaign – so there was a very real social benefit of the work.
It picked up two wins – for Best Retail / E-commerce Campaign and Best Technology Campaign.
And then things got a little silly as we scooped no fewer than THREE agency awards. We were named Creative Integrated Agency of the Year, Creative Independent Agency of the Year and Creative Earned Media Agency of the Year. Not a bad haul altogether.
All those wins in one place …
Creative Moment Awards 2024: Winner, Creative Integrated Agency of the Year
Creative Moment Awards 2024: Winner, Creative Independent Agency of the Year
Creative Moment Awards 2024: Winner, Creative Earned Media Agency of the Year
Creative Moment Awards 2024: Winner, Reactive Campaign for IKEA
Creative Moment Awards 2024: Winner, Technology Campaign for Trainline
Creative Moment Awards 2024: Winner, Retail / Ecomm for Trainline
