The PR Moment Awards are back and they’re always an interesting barometer. A pre-season friendly if you like that tells you how you’re going to get on for the rest of the year – weirdly, based on the previous year’s performance. They’re a stake in the ground for every agency who values their creative work and is keen to see how they fared relative to others.
We’re super delighted to find out that we did pretty bloody well.
We took home the award for Best Event of the Year for our work with CALM that saw over 6,000 balloons put into Westfield to mark the birthdays that would never be celebrated by young people who lost their lives due to suicide. A really, really important piece of pro-bono work for us this year and a client that means a lot.
We scooped Best Use of Creativity for our work with the V&A as our “Taylor Swift Superfan Advisor” campaign took the trophy. It was a second campaign working alongside our friends at adam&eveDDB and a brilliant partnership that brough the “If Your’re Into It, It’s In the V&A” platform to life and drove thousands of new visitors to the museum.
And finally there was an award too – for Best Media Relations – for our Christmas campaign with Greggs that saw us unite two national treasures. The restaurant group and Nigella Lawson came together to create a festive “ad”. The campaign was properly brilliant to work on, generated acres of coverage and most of all had a genuine impact on sales.
There were also wins for the agency but we’ll do a separate post about those because we are just so chuffed.
