Alongside our Agency of the Year gong, we were utterly made up to land four awards for our work at the Creative Moment Awards 2025 – a stunning result and testament to the creative prowess and tenacity of the team.
We took home the award for Best Stunt and Best Charity Campaign for our work with CALM that saw over 6,000 balloons put into Westfield to mark the birthdays that would never be celebrated by young people who lost their lives due to suicide. A really, really important piece of pro-bono work for us this year and a client that means a lot.
Thanks to one judge who told us that this one was a “sensitive, visually impactful campaign that turned a symbol of celebration into a powerful representation of loss, with standout execution, a smart media placement, and a simple yet deeply moving idea”.
Sticking with the theme, our campaign for Oxfam – the Fair Pour – which got people down the pub talking about progressive taxation but asking them to “pay what they earn” for their pint. It picked up Best Creative Experiential Campaign of the year.
As Creative Moment put it, this was “a smart, clever way to spark conversation by turning tax talk into pub chat, using pints as a relatable financial index. The judges loved its sharp, funny execution and the way the concept genuinely resonated with people, perfectly meeting the brief”.
And finally, our work with Elvie’s “Boob Tube” campaign was also an award winner. We worked with a train carriage of breastfeeding mums to bust some taboos and call on spaces in public for mothers. The work was recognised as the Most Creative Purpose Campaign of the Year.
The nice people who judged it said that it was “a smart, subversive, and culturally charged campaign that nailed Elvie’s bold-yet-authentic tone. Visually arresting and rooted in real advocacy, it sparked genuine conversation while seamlessly aligning brand and mission”. Which is nice
