The turning of the year in PR is marked by many calendar moments.
The first day back post-Christmas to pitch on 2 January, the joy of kicking off Christmas planning in February, the coming and going of April Fools, the Glastonbury exodus, the Christmas in July invites going out … and the shortlist for the PR Week Awards.
So it was with eager anticipation that we opened our inboxes and clicked the link to find out whether we’d made the cut.
And thankfully we have. Seven times. Six times for our work (across four different campaigns and clients) and once more as we’re up for Best Mid-Sized Agency (in a bid to make it a hugely unlikely three-on-the-bounce).
As ever it’s the work that we truly care about the most. Our work with Greggs – teaming-up with Nigella for the brand’s first Christmas campaign conceived and delivered by our merry band – is up for Best Integrated Campaign and is also in with a shout for Best Use of Celebrity.
Meantime our work alongside adam&eveDDB is up for both Best Not for Profit Campaign and for Best PR Event seeing us create an installation representing the young people who died by suicide over the past decade in a bid to create a national conversation about a topic that remains taboo in many places.
Elsewhere there was one nomination-a-piece for our work with Uber on their Go Anywhere Platform and for our Oxfam campaign.
The former saw us highlight the sheer range of options now available on Uber – from rides to bikes, trains, planes, hire cars and scooters. We set up yacht bookings in Ibiza, safari outings in South Africa, invented Uber Bubbles to get you around Champagne, enabled Sea Plane charters in Scotland and Balloon Rides in Turkiye.
The latter saw us open a pub where punters could “pay what they earn” in a bid to get the nation engaged with the topic of progressive taxation – no mean feat. The campaign landed national and regional coverage during Davos as a time when Oxfam wanted to push its campaign to encourage the world’s wealthy to pay more.
And – as previously mentioned – we’re also up for Best Mid-sized Agency and are bidding to make it three-in-row having won the award in 2024 and 2023. An unlikely treble bid we admit but our fingers are crossed nevertheless.
Now we wait until October to see whether anything has taken home the trophy.
PR Week Awards 2025: Shortlisted, Integrated Campaign for Greggs
PR Week Awards 2025: Shortlisted, Best Use of Celebrity for Greggs
PR Week Awards 2025: Shortlisted, Best PR Event for CALM
PR Week Awards 2025: Shortlisted, Not for Profit Campaign for CALM
PR Week Awards 2025: Shortlisted, International Campaign for Uber
PR Week Awards 2025: Shortlisted, Not for Profit Campaign for Oxfam
PR Week Awards 2025: Shortlisted, Best Mid-Sized agency
