HTC iPhone-001

A certain mobile phone brand managed to jump on recent announcements with a social win taken into editorial

Fun and games with HTC last night as a certain rival announced a handset that owes much to the brand when it comes to design and styling.

Coverage for these cheeky little messages was secured across the Daily Telegraph, Daily Mirror alongside a whole host of the consumer tech sites – Shiny Shiny, NDTV, TechRadar and even AdAge rather liked the cheeky approach to announcements yesterday …

Quick and dirty idea, neatly guided into some lovely (if more than slightly simple) editorial coverage.