We’ve been unveiling Fairy Houses on the Isle of Man to help bring the magic of the island’s folklore to life for a global audience …
The Isle of Man team have been rather busy over the last couple of weeks after mystified islanders spotted a series of magical miniature houses crop up across the Isle of Man.
Residents posted pictures of the stunning homes across social media before Anonymouse MMX – an anonymous Swedish art collective – took to Instagram to claim responsibility, saying they built them for the local fairies.
A little known fact is that the Isle of Man is one of the few places in the world where fairies are still believed in and, if you look hard enough, may still be found. Known on the Island as “Little People”, there’s even a bridge where people have to greet the fairies (various fates await non-believers …).
Naturally, we decided that these beautiful pieces of artwork were too good to keep to ourselves, so we’ve been smashing it with the media.
The team’s hard work has resulted in over 90 pieces of coverage around the world, including BBC Newsround – resulting in kids across the UK wanting to visit the island to meet the fairies, sorry about that – The Times (print and online), Daily Telegraph, Metro, Daily Mail, the BBC, CNN (twice) and a whole host of others around the world.
It’s not everyday that your PR story turns into a proper fairytale …