We’ve been working with comedian Andrew Maxwell to launch the Edinburgh Festival Fringe’s most intimate gig … in the back of an Uber

This week we have been working with stand-up Andrew Maxwell to offer festival-goers a series of ‘sit-down’ comedy gigs in the back of an Uber.

Bookable through the ride-sharing app, the Uber Comedy Car has been billed as the Edinburgh Festival Fringe’s ‘most intimate mobile venue’ – offering audiences of up to three the chance to experience the unique comic stylings of the double Edinburgh award nominee and Live at the Apollo funny man from the comfort of the back seat of a Toyota Prius.

Picking up from George the IV bridge and roaming the streets of Scotland’s capital, the three-day run of free 15-minute gigs kick off on the 8 August – but have already captured the public imagination with the initial announcement landing over 100 pieces of coverage in a matter of hours.

With pieces landing across the likes of Daily Mirror, METRO (print and online) and Gizmodo, as well as cleaning up in the Scottish press and going out on PA twice in a matter of 48 hours – landing pieces across the length and breadth of the UK in the likes of The York Press, The Edinburgh Reporter, The Irish News and The Belfast Telegraph – as well as a myriad of others including the arts and comedy titles such as Chortle and Beyond the Joke.

All in we’ve landed around 200 pieces. Which isn’t bad, is it?

Previews have been a massive success and on-air and in-car interviews already in the bag with the likes of The Scotsman, STV and Radio Forth – as the curtains open on the second stage of the campaign, the official launch is looks set to land five star reviews and another wave of coverage for arguably one of Edinburgh’s most bizarre shows to date.

And should you find yourself in Edinburgh, check out the Comedy Car on your Uber app before Friday, or check out this page.