We’ve been helping Berry Bros. & Rudd and Chateau Changyu introduce the “Grape Wall of China”
We’ve been working on a spot of quick and dirty news generation with Berry Bros. & Rudd, 315 year old vintners to the Queen.
They’ve become the first fine wine retailer to give Chinese wines a permanent spot on their shelves, bringing in four Chateau Changyu wines to their collection.
Spotting an opportunity for some quick news, we’ve been working the story across the media – using some of our wine writer and our news reporter contacts to get it to fly.
The result has been over 45 pieces of coverage – not bad for the listing of four bottles of Chinese wine, though we do say so ourselves.
Quick, dirty, effective. Sometimes the best stories are.