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We’re going to have some very healthy kids in the land of Hope&Glory (and our own snack times just got fruity too) with our latest win

Top news to report as we’ve just heard the news that we’re to start work with BEAR and Urban Fruit.

So the team’s kids are going to get some seriously healthy snack times – they’re already fans of the brand – and the snack times across the agency are going to get altogether fruitier with a range of awesome dried fruit.

The appointment will encompass press office and influencer activity for the BEAR and Urban Fruit ranges, alongside brand campaigns designed to build a stronger emotional attachment between BEAR and its core family audience.

For those who don’t know all about it already (that’s something we’re going to help fix!), BEAR was launched just five years ago by founder Hayley Gait-Golding. She set out to make being healthier a little bit easier, much tastier and a whole lot more fun.

Hence, all BEAR products are made just as nature intended, with 100% natural ingredients and no added sugars, concentrates or any other nonsense.

The range now includes BEAR pure fruit Yo-Yos, BEAR Paws and BEAR Nibbles, which have become firm family favourites across the UK and the brand has recently launched into the cereal market with BEAR Alphabites, the UK’s first Kids cereal to contain no sugar or salt as well as introducing BEAR Paws to the baby & toddler aisle.

It’s going to be an awesome ride and one that we’re really looking forward to joining.