We kicked off our work with ticketing site StubHub this week by jumping off the back of the Grammy results

We’ve been making some noise around one of music’s hottest events, the Grammy awards, on behalf of StubHub – showing what some solid data and nimble feet can do to land coverage.

We noticed that ticket searches on StubHub for Ariana Grande had increased by an impressive 194% after she won the ‘Best Pop Album’ award at the Grammys, despite the fact that she snubbed the ceremony.

Meanwhile, Drake saw a 63% increase on StubHub, proving a speech cut short does wonders for your street cred. What’s more, Childish Gambino searches jumped a thoroughly respectable 55% after he picked up a massive four awards for 2018’s stand-out hit ‘This Is America’.

After some perfect pitching (ahem), we achieved coverage in Daily Star as well as a host of global online titles including MSN, Female First, Contact Music and Spy.