Virgin Money work should make us wonder whether there’s still life in 3D mapping …

Really stunning piece of work from Virgin Money that made me question whether there is still life in the idea of doing 3D projections for launches.

The spectacle is pretty amazing – it’s creatively stunning. Really stunning. However, the fact that this is remarkable but has only had around 10,000 views is probably telling. That’s not a bad number, but it’s hardly the big numbers that these campaigns used to get.

Anyway, enjoy the view. It’s a beautiful looking piece of work …